About Us

About Us Matthew and Noelle hold hands on the beach


It’s “About Us” time!

We’re Matthew and Noelle, an introverted and tech-loving husband and wife team from Tennessee. We’ve built and sold multiple 7-figure online businesses. Using what we’ve learned along the way and what we continue to learn each day, we created eCommerce Hawk to help educate new and experienced entrepreneurs about the pros and cons of different eCommerce platforms.

While we’ve shied away from business coaching, this site is a way for us to freely give back to the online community while honoring our introversion. We hope to empower others to succeed and achieve freedom-based lifestyles with as much fluidity as possible. Here’s to your success!

eCommerceHawk.com Goals and Values

  • Help business owners select the best eCommerce platform for their unique needs
  • Remove some of the overwhelm attached to launching an online business
  • Share key insights into processes that we know will make you successful
  • Sharing reviews that are based on hands-on experience
  • Treat readers like family and lead with honesty and integrity
  • Admit what we don’t know
  • Keep learning always
  • Share knowledge freely and joyfully

About Us: Matthew and Noelle

Noelle runs a Shopify-powered small business online. She also works with private clients as an SEO consultant, allowing her frequent contact with eCommerce platforms including GoSite, Shopify, Wix, WordPress, WooCommerce, Kajabi, Squarespace, and more. With her client’s permission, she uses this experience to inform the readers of eCommerce Hawk.

Matthew is currently building an online course and has been testing multiple course creation platforms including SamCart. He is proficient in CSS and an expert at WordPress.org-based sites. His contributions to eCommerce Hawk lean heavily on his tech background and course creation curiosity.

We are both committed to thoroughly and continually testing every platform we review to give you the most accurate and up-to-date information possible.

Thanks again for visiting. We’re happy you’re here.